Children’s Ministry Logo Design Process

This past week I had a chance to help re-brand and design a logo for the children’s ministries at my church.

After my client got really excited about my initial design concept which used the compass rose and typeface from the church’s main logo (which I did not create), we tried a few variations.

I really wanted to desaturate some of the colors she had provided to keep things clean and simple like the sample above and below, and we both wondered if the “KIDS” could be in a more kid-friendly font…

After a few revisions and some time to think, she preferred her original colors and decided to stick with the first concept I had supplied.

As someone new to freelancing I’m learning how to be less attached to my own personal feelings about colors, etc. in logo design.

It is really difficult, because sometimes I not only have a good feeling about what will really work, but also my own personal attraction to one concept (or color or type) over another.

When it comes down to it though, it is the clients logo, not mine…

and if my client is happy and excited about their new logo, then so am I!